7 Important Stages of Strategic Management Process

Are you struggling to develop a winning strategy for your business? Do you feel like you’re spinning your wheels trying to figure out the best approach? Fear not! In this blog post, we’ll walk you through the 7 Important Stages of the Strategic Management Process that will help you create a successful strategy. From analyzing your current situation to implementing and evaluating your plan, we’ve got you covered. So put on your thinking cap and get ready to take your business to the next level with these essential tips!

Introduction to Strategic Management Process

Strategic management is the process of making decisions about an organization’s direction and allocating resources to pursue that direction. It includes developing a vision and mission, conducting a SWOT analysis, setting goals and objectives, and creating action plans.

The strategic management process can be broken down into four key steps:

1. Understanding the current situation

2. Developing a vision and mission

3. Conducting a SWOT analysis

4. Setting goals and objectives

Step 1: Identifying the Organizational Goal

The first step in developing a winning strategy is to identify the organizational goal. This may seem like a straightforward task, but it is important to take the time to clearly define the goal. What are the organization’s core values? What is the ultimate desired outcome? Once the goal is defined, it will be much easier to develop a strategy that will help achieve it.

Step 2: Reviewing Internal and External Factors

There are a number of factors that need to be considered when developing a winning strategy. Internal factors include the company’s strengths and weaknesses, while external factors include opportunities and threats in the marketplace.

It is important to take a close look at both internal and external factors in order to develop an effective strategy. The company’s strengths can be leveraged to take advantage of opportunities in the marketplace, while its weaknesses need to be addressed in order to mitigate any threats.

By understanding both the internal and external factors involved, the company can develop a comprehensive strategy that takes all of these elements into account. This will help ensure that the strategy is as effective as possible and gives the company the best chance for success.

Step 3: Generating Alternative Strategies

After you have gathered all of the information you can about your company’s current situation, it’s time to start generating alternative strategies. This is where the real strategic thinking comes in. You need to come up with a variety of possible ways to achieve your desired future state.

The first step is to brainstorm a list of potential strategies. This is best done with a team of people who are familiar with the company and the industry. Once you have a list of ideas, you need to evaluate each one to see if it is feasible and aligns with your company’s goals and values.

Once you have narrowed down your list of potential strategies, it’s time to start developing them in more detail. This includes looking at what resources and capabilities you will need to implement each strategy, as well as what risks are associated with each one.

Once you have developed a few viable strategies, it’s time to choose the one that you think has the best chance of success. This decision should be based on a careful analysis of all of the factors involved. Once you have chosen a strategy, it’s time to start putting it into action!

Step 4: Evaluating Alternatives Strategies

After you have chosen the best possible option, it is now time to evaluate the alternative strategies. Evaluation involves looking at how well each strategy meets the objectives set in Step 1. This can be done using a variety of methods, including cost-benefit analysis, return on investment (ROI), and net present value (NPV).

Once you have evaluated the alternative strategies, it is important to choose the one that will give you the best chance of achieving your desired outcome. The chosen strategy should be achievable, realistic, and aligned with the company’s values and goals. It is also important to consider how easy or difficult it will be to implement the chosen strategy.

Step 5: Implementing Strategies

After the company has decided on its desired future state and developed a plan to get there, it’s time to implement the strategy. This is where the rubber meets the road, and where many organizations stumble. Implementation requires careful planning and execution, as well as buy-in from employees at all levels.

There are a few key things to keep in mind when implementing a new strategy:

1. Make sure everyone is on board. Strategy implementation will fail if employees are not bought into the new direction. Communicate the rationale for the change, and make sure employees understand how it will impact their day-to-day work.

2. Be realistic about what can be accomplished. Trying to do too much at once will lead to overwhelm and frustrated. Focus on a few key initiatives that will have the biggest impact and build from there.

3. Plan for bumps in the road. No matter how well you plan, there will always be unforeseen challenges that arise during implementation. Be prepared to course correct as needed, and adjust your plans accordingly.

4. Celebrate successes along the way. Implementing a new strategy is a long journey, so it’s important to celebrate milestones along the way. This will help keep everyone motivated and focused on the ultimate goal.

Step 6: Monitoring and Controlling Strategic Performance

In any business, it’s essential to monitor and control strategic performance to ensure that the company is heading in the right direction and achieving its desired results. There are a few key steps to take in order to do this effectively:

1. Set clear goals and objectives. Without specific goals to measure against, it will be difficult to gauge whether or not your company is on track. Make sure these goals are aligned with your overall strategy.

2. Monitor progress regularly. Keep tabs on how your company is performing by tracking relevant metrics on a regular basis. This will help you identify any areas that need improvement.

3. Take corrective action as needed. If you see that your company is not meeting its targets, make adjustments to your strategy or operations accordingly. Don’t be afraid to make changes – the goal is to always be moving forward.

4. Celebrate successes. When your company hits a milestone, take the time to celebrate! This will keep everyone motivated and focused on continuing to achieve great things.

Step 7: Revising Strategy as Needed

Strategic management is an ongoing process that involves setting goals and objectives, developing and implementing strategies, and then evaluating the results. The process is dynamic and can change as the business environment changes.

The seventh step in the strategic management process is to revise the strategy as needed. This step is important because it allows businesses to adapt to changes in the environment and keep their strategic goals relevant.

There are a few different ways that businesses can revise their strategy. They can modify their existing strategy, develop a new strategy, or abandon their current strategy altogether. The decision of which route to take depends on the situation and the resources available.

Modifying an existing strategy usually involves making small changes that don’t require a complete overhaul of the plan. This could involve tweaking the implementation plan or adjusting the goalposts.

Developing a new strategy from scratch may be necessary if there have been significant changes in the business environment or if the existing strategy is no longer working well. This option gives businesses the opportunity to start with a blank slate and develop a completely new plan that is better suited to their current needs.

Abandoning an existing strategy should only be done as a last resort. This means that all other options have been exhausted and there is no other way to achieve the desired results. It can be difficult to make this decision, but sometimes it is necessary in order to move forward.


Understanding the 7 Important Stages of the Strategic Management Process is essential for developing a winning strategy. By taking the time to map out each step and analyze your resources, you can create an effective plan that increases your chances of success. Investing in research and gathering data from experts will help you understand customer needs better so that you can craft a strategy that meets those needs. Proper planning, setting goals, formulating strategies, executing them, and assessing their effectiveness make all the difference when it comes to achieving desired outcomes.

Author: Thamizharasu Gopalsamy
Author/ Reviewer: Thamizharasu is a renowned business coach committed to empowering entrepreneurs towards accelerated growth and success. His expertise spans business growth, sales, marketing, and human resource development. An avid reader and fitness enthusiast, he combines a holistic approach to personal well-being with professional growth. Thamizharasu aims to assist one million entrepreneurs in realizing their dreams faster than ever imagined. His insights blend innovative strategies with practical wisdom, making complex concepts accessible for business owners and aspiring entrepreneurs. Learn more about his journey and Reach him: [email protected]

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